can achieve with the right plan . You don ’ t have to use the same timeline I used . You can choose other product offerings . Whether you are a pastor , non-profit leader , speaker , writer , coach , or ministry leader , you can make a more significant impact by repurposing your message into multiple formats .
Follow this four-step plan to maximize your message .
Step 1 . Identify a Specific Problem to Solve
The shotgun approach does not work with this method . You need to target a particular audience and solve a specific problem . Podcaster Ray Edwards once told me , “ The more specific you can be , the more powerful your communication becomes .”
If you want to increase your impact , get specific . Yes , it may feel like you are alienating a particular segment of your congregation or audience . But you can always repeat this blueprint for a new message for a new audience . Pick a specific group of people to help and solve a particular problem .
Step 2 . Design a Teaching Tool as Your Main Framework
Can you articulate your solution to the problem in simple steps ? Our job as communicators and leaders is to do the hard work of taking complex subjects and synthesizing them down to simple steps and principles . Our role as leaders is to bring simplicity to the complexity our audience faces .
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