Demographic and situational circumstances:
� � � � � �
Financial capacity Off farm income Property size Age Education Reason for holding land
� � � � �
Establishment costs Time lags to see benefit Riskiness Complexity Spill overs
Farmer characteristics – family and broader social environment
�
� � � � �
ADOPTION
Awareness of the problem or opportunity Non-trial evaluation Trial Adoption Review Dis-adoption / down scale
Relative advantage and profit
Characteristics of the innovation
Social processes such as: �
� � �
� �
Physical proximity to other adopters Existence and strength of social networks Distance of property from the information source History of relationship between landholders and those with information Cultural differences Extension, marketing and promotion
Apx Figure B. 1 The influences of adoption
Source: Adapted from Greiner( 2015); Greiner and Gregg( 2011); Greiner, Patterson, and Miller( 2009); Herr, Greiner, and Stoeckl( 2004); Pannell et al.( 2011).
72 | Landholders driving change: Exploring new incentives