LBM November December 2026 Pages Alternative Digital 208 | Page 11

Features
11

Building connections

When LCCI Patron member University of East London( UEL) and Premier Plus member Inside Edge Productions first met at a Chamber networking event, neither organisation knew where the conversation would lead.
Engaging
Just months later, that connection became a collaborative workshop helping London businesses to strengthen their digital marketing skills and online presence. The workshop took place as part of UEL’ s Creative Industries Festival 2026 and included a session led by Inside Edge founder Alan Wigley which demonstrated how organisations can use smartphones to create engaging digital content, tell authentic stories and improve their online reach without significant investment.
New skills
The workshop at the
“ That connection became a collaborative workshop helping London businesses strengthen their digital marketing skills and online presence.
Royal Docks Centre for Sustainability provided attendees with accessible, actionable advice that they could immediately apply within their own businesses. Overall, the event attracted a record 85 start-ups and SMEs from across London, bringing together business owners, entrepreneurs and innovators looking to build connections and develop new skills.
www. insideedgeproductions. com
www. uel. ac. uk
SPONSORED COLUMN

COMMUTE SMARTER

WITH CYCLE TO WORK
SAVE 28-47 % ANY TYPE OF BICYCLECLE EASY MONTHLY PAYMENTS
NO FEES CYCLE NOW, PAY LATER
www. greencommuteinitiative. uk
GCI is HMRC compliant and FCA authorised and regulated for Consumer Hire. The amount you can save is dependant on your individual tax circumstances. Not all bike brands are available. Please ask for details.