of time it can act as a blanket.
2. Use happy customer referrals, I have seen it grow business by up to 50% depending on size, and word of mouth is the best advertising. This is a way to almost always GUARANTEE a quality deal!
3. Set reasonable expectations for yourself and your budget. Do not think just because you spend a bit you will have a million new customers, this is a campaign and it will need a few seasons to be tweaked to perfection. If you constantly make crazy changes your results will be all over the board.
4.. Keep proper analytics and tracking information so you know what channels are working for you, and which are not! This is key!
If you follow these steps you will be well on your way to getting past your bad marketing experience! Keep focused and pushing forward!