Latitude33 Magazine Digital_LAT33_6_23 | Page 31

MATSU The portraits on the labels of Matsu wines were shot by renowned photographers , Bèla Adler and Salvador Fresneda . Representing different wines from Matsu , “ El Pícaro ,” “ El Recio ” and “ El Viejo , the labels each have their own personality , with the resembling some of the key strengths of the winery , namely family values and three generations of experience .
JOHAN VINEYARDS 2020 ZWEIGELT Many of Johan Vineyards ’ labels are designed by Yong Hong Zhong , an accomplished watercolor artist who has also done animation work for Disney and MTV . However , these light , playful watercolor labels seem a far cry from that more commercial work . Zhong ’ s watercolors are deep , yet simplistic and reflect the wines in a way that only a soft touch such as watercolor can .
JULIET ROSÉ The evolution of labeling isn ’ t limited to a sticker on glass . Boxed wine is being elevated through beautiful designs , such as this option from California ’ s Central Coast . Los Angeles designers Kinley Danger Winnaman & Noelle Roth collaborated on this effort , taking cues from prior work in various CPG and culture-focused branding exercises . Above all , the design speaks to the elegance and sophistication of this particular varietal .
BROOKS WINE 2021 ‘ KISS THE GROUND ’ WHITE BLEND Brooks Wine has long been a steward of pushing the regenerative agriculture movement forward , and this newer blend highlights an ongoing partnership with Kiss The Ground , a non-profit dedicated to a more regenerative future . The art comes from designer Erica Wagner , who has extensive experience bridging the gap between design , farms and food . This label , like other design work she ’ s done , aims to tell the stories of healthy soil and the people who help create it .
LATITUDE33MAGAZINE . COM | FALL / WINTER 2023 / 24 31