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Goya Foods, the largest Hispanic-owned food company in U.S.
collaborates with Nuyorican artist
Dave Ortiz to showcase "The Goya
Series" pop art collection in celebration of Goya's 80th anniversary.
"The Goya Series," a collection of 14 silkscreens of
Goya products, is part of a larger heritage project
conceptualized by Dave Ortiz that celebrates the
artist's nostalgic family connection growing up with
Goya. Unlike any other American food company,
Goya evokes memories for nearly every Puerto Rican and person of Latin heritage. What started as a
playful exploration of Boricua heritage in the face
of American pop art has become a very personal
project for the artist in the review and analysis of
his own life and cultural heritage. The story behind
the series compliments the artist's rich Puerto Rican culture, family traditions, and the essence of
what Goya has always represented. "We are honored
and so proud that Dave Ortiz paid homage to the
memories of his mother's cooking and the legacy of
Goya through his artistic talents," says Rafael Toro,
Director of Public Relations of Goya Foods. "Many
Latinos can resonate with Dave's story because for
80 years Goya has not just become another food
brand, but an iconic institution and symbol for the
Hispanic community."
Artist Dave Ortiz worked closely with Goya Foods
to design the Goya float for the Puerto Rican Da