Networking articles often teach how to craft an email to a senior manager, or serve as a reminder to wait a week before following up. However, these rules are secondary as successful networking is the result being confident, informed and curious. Although networking may sometimes feel forced or awkward, it doesn’t have to. Ultimately, networking is a conversation about common interests. There is no perfect formula to network, but the following serve as helpful tips to make networking work.
Don’t “network.”
Although it’s strange to have a networking article advise against it, it’s important to avoid the common mistake of networking with the sole purpose of getting a job. Networking is much more than a means to a job, or having a name to put in a cover letter. It’s about connecting with well-established professionals and peers to learn about the ins and outs of a job or industry. Instead of networking for the sake of networking, take the time to build relationships.
Building relationships take time and regular effort. If there’s a firm you’re interested in, reach out early to establish a relationship and keep consistent contact to maintain it. Reaching out in advance shows that you have a strong interest way in advance of any job posting, making the networking process much more genuine. The more genuine and strong the relationship, the more likely your contact is to advocate for you in the recruiting process.
It’s also important to participate in and attend events with people of similar career interests. You will meet like-minded individuals who can help expand your network.
Networking isn’t just about finding a job.
If you enter a conversation expecting a job out of it, disappointment is a likely outcome. Instead, use each conversation as an opportunity to learn more about your industry of interest. Although this specific conversation may not land you a job, the knowledge you gain can be used in interviews to differentiate you from competition. Being well-versed in industry terminology and concepts will increase the chance of success as it shows that you have invested time to deepen your understanding.
Essentials of Networking
by Vanessa Castiglione
VP Design, Western Marketing Association
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