York who moved to Laguna to pursue the surf lifestyle . The company ’ s first boards were designed by industry legend Tom Morey , who grew up in Laguna Beach and invented the bodyboard in the early 1970s , and the surfboard line has grown from there . Catch Surf also sells its own men ’ s apparel line that includes hoodies , boardshorts , T-shirts , hats and more . ( 949- 715-7828 ; catchsurf . com )
HOBIE SURF SHOP
Hobie Alter made his name in the industry as an inventor and entrepreneur . He started out making balsa wood boards in his garage and opened his first shop , Hobie Surfboards , in 1954 in Dana Point , later opening a store in Laguna Beach . Often credited for inventing polyurethane foam surfboards in the late 1950s , he later created Hobie Cat catamarans . He died in 2014 at the age of 80 , but his surf shops still carry on the legacy of a man who was an integral part of the surf industry for decades . Hobie Surf Shop sells boards , accessories and men ’ s , women ’ s and kids ’ clothes that highlight the surf lifestyle . ( 949-497-3304 ; hobiesurfshop . com )
LAGUNA SURF & SPORT
The city ’ s oldest surf shop , Laguna Surf & Sport opened as a small , independent store in 1982 , located in what was previously the Oak Street Surf Shop building . Today , the landmark shop is owned by Volcom , which purchased it from longtime owner Eric John in 2008 . The store sells surfboards , skateboards , accessories and a variety of surf-inspired clothing , including Volcom products . Throughout its history , it has been a strong sponsor of some of the world ’ s best surfers , and also offers surfing lessons . ( 949-497- 7000 ; surfandsport . com )
LANDMARK SURF CO .
Landmark Surf Co . opened under its name in 2016 . Previously a Rusty surfboard brand flagship store , Landmark calls itself a “ contemporary surf shop that fuses our love for surf , music and fashion .” It carries a variety of men ’ s and women ’ s clothing brands to help dress and accessorize every surf aficionado . Its own brand includes T-shirts , flannels , boardshorts and more . You ’ ll also find organic skin care products for men and
RWorld Surf & Skate 24 SUMMER 2017 CITY GUIDE