Information Technology Solu-
Especially in today’s world, when a customer has such a variety of choices
and the market strategies being quite open, it’s difficult to come up with a
solution that can keep customers loyal. We have all the activities that are
there in every other store like ShopperStop, Reliance trends like the loyalty
card and its various benefits, but apart from that we make sure that the customer is made felt special, his needs are fulfilled and he is satisfied by the
customer service and the product he or she buys. So we see to it that every
customer is manned with a sales representative and gets quick and reliable
service.
How threatening is the new trend of online shopping to Pantaloons? In
what manner is the company being responsive?
Pantaloons does not consider the online shopping apparel market as its
threat or a competitor. Pantaloons believes that their main target is not just
youth but family. So we think that the customers should feel the cloth material before they buy and we want to enrich their buying experience.
What is the autumn collection and how it was different from Summer
Collection?
Summer collection mostly had a lot of floral design and had more of light
colours with thinner cloth. In autumn the cloth is slightly thicker as well the
colour used is more on a darker side.
Is there any promotional activity decided at Store level or everything
is from head office?
All the activities are decided by the Head office but how to handle it and
hold an event inside the store is decided on store level. For example we
had a toy collection drive for under privilege people. This activity was decided by head office but the tie up with an NGO was decided at the store
level. Also all the Visual Merchandising is decided from head office.
What are the different strategies used under the AB group?
With future group, pantaloons had a more of liberal structure, by liberal I
don’t mean from the employers point of view but from customers’ point of
view. This group is more target and profit oriented than what it was under
Future group.