Information Technology Solutions
Conversation with Kritika Dev
Shopping with discounts and satisfaction of using brands that’s what Pantaloons has given the middle class in this era of Fashion Retail in India. The then
Future group arm is now owned by the Aditya Birla group. And we got an opportunity to interview one of their employees named Kritika Dev, senior manager marketing head of three stores of Pantaloons, Malad, Kandivali and
Borivali. Specialization in Marketing and HR, Kritika has done her MBA from
Delhi University and here are some abstracts from her interview.
After your bachelors you were working with Hindustan Times, then how
the change to Pantaloons?
Yes after my bachelors, I joined HT and was into creative writing department. I
worked there for two months but I always had an inclination towards event
management. So then I took admission into Delhi University for Masters. I completed Masters in Marketing and HR in 2012 and since then I am working in
Pantaloons.
With whom does Pantaloons think it is in direct competition?
As such Pantaloons is not in competition with any one. Pantaloons has carved a
niche for itself and has a very loyal customer base. In fact Pantaloons is known
for its loyal customers. But now that the Pantaloons is a part of Aditya Birla
group, Pantaloons is trying to compete with higher brands like Shopper Stop
and we are catching up there fast. Pantaloons have introduced high end
brands like Van Heusen, Allen Solly, Peter England and in ethnic wear brands
like BIBA so that it can enter the high end market space.
What is that Pantaloons do so that it can retain such high base of loyal
customers?