LABEL September 2013 | Page 11

Information Technology Solu- Currently supported by a twenty member team, Pannkh has managed to promote itself on various platforms like social networking sites where they also give tips on skin care, Google ad words etc. In future it plans to extend itself to malls and exhibitions in Delhi and also come up with some innovative fashion designs like the Reversible Kurti. As of now the target of Pannkh as a brand is to build the trust of its customers and engage them through their eclectic mix of designs. Even though at a very nascent stage, Pannkh has created quite a buzz in terms of its designs and promotional tactics. Lovleen and her team have positioned their brand in the best way possible and in the process have inspired a lot of aspiring fashion retailers. “Fashion e-commerce is a trend and even if we can’t compete with the big players, we strive hard to attain the love and trust of our customers”, says Lovleen as a passing note, thus boosting the spirits of future entrepreneurs. Do visit their website: www.pannkh.com Pannkh promo code: EVE200