LABEL January 2014 | Page 2

Welcome 2014!!! Team LABEL brings to you it‟s very first issue of the year 2014…At the onset we would like to wish you all a very Happy New Year! The year that went by has been quite challenging for the Retail Sector! With FDI in Multi Brand Retail opening and all the furrow surrounding it…Retailers experimenting with new formats and eyeing a Break even in terms of investments…Malls witnessing slow down and low occupancy..and so on. If this was not enough to add to the woes of our Indian retailers…we saw e-retailing emerging on the other spectrum Deepinder Goyal, Pankaj Chaddah, Mukesh Bansal, Kunal Bahl, Praveen Sinha….Well these guys have all been in the news for 2013!With monies flowing into their ventures and consumers buying online..year 2013 has been quite well for these Online players. This issue of LABEL brings to you an insightful coverage in the field of Online Retailing! With annual sales clocking Rs 2000 crore and valuation of Rs 9000 crore…Flipkart emerged as a leading player in the marketplace model. The company has kept on inventing its business model and that‟s what has helped it today! Our cover story on Flipkart tracks down the journey of the company till date and unfolds what lies ahead of them. Chumbak is our next little master to make it BIG! The quirky brand has amazed all of us by its peculiar „desi’ style merchandise. We provide you a peek on how the brand plans to be a „Chumbak’ in your life! India‟s Cyber Monday….the Google Online Shopping Festival (GOSF) is our next big story! With 20 million consumers shopping online for books to cosmetics to movie tickets and homes…It‟s been yet another rollercoaster event for all the online partnering retailers. We hope you enjoy reading our first issue of 2014! Do visit our Picture Gallery session to rekindle and reminisce the LABEL events of the year 2013!! Happy Reading!! Regards, Team LABEL Pg. No. 01