BONUS TIP - Email marketing is not dead! As much as you can,
be sure to capture data for a mailing list. ALWAYS collect at least
email AND Zip Code or location, so that you can geotarget
concert messages.
engines and mobile phones.
2 - Hard to read websites. Using inappropriate background
colors.
Your band website should be easy on the eyes. A band website
should be designed to be easy to read, easy to find and easy to
Tim Gerst is the President of ThinkSwell, a Digital Marketing maneuver.
Agency based in Nashville, TN. ThinkSwell's clients include Brad 3 - Hard to find or missing contact forms and about pages.
Paisley, Kellie Pickler, Chris Young, Randy Houser, Thousand Make it easy for your fans to get in touch. Let the folks who come
Foot Krutch, and Olivia Newton-John. Visit ThinkSwell at to your page know more about you. Create an experience they
http://www.thinkswell.com
won't forget and who knows... they may love you for a lifetime.
Article Source: http://EzineArticles.com/9046504
4 - Stagnant and stale content.
Rare updates and little to no information on what your band or
you as an artist is currently working on. WordPress makes
updating your band website easy. Updating your music and
events can be as easy as typing up a letter in Word.
5 - Lack of clarity, purpose and focus. No clear reason for fans
to dig deeper into the band website.
Band Websites: 5 Common Band
Website Mistakes and Why You
Should Be Using WordPress
by Duss Rodgers
A WordPress band theme's foundation is built on WordPress. It's
structured content system is extremely easy to manage. The
With so many WordPress band themes available to musicians
WordPress platform has been designed for clarity, the use of
and indie bands on the interweb, it makes me wonder why using
categories and topics, and powerful built in search engine
one of the easiest, most user-friendly website platforms is so
optimization functions to make your life easy.
difficult for today's indie bands and musicians.
I get that this will be considered a huge endorsement for Using a WordPress Band Theme Can Help You Eliminate the
WordPress and I'm not the least bit ashamed. I love WordPress 5 Most Common Website Mistakes
and use it on ALL of my own websites.
I've just listed the 5 most common band website mistakes that
Of course there are other platforms like Joomla, Drupal, way too many musicians are still making. It's terribly unfortunate,
Bandzoogle, and a lot more I've probably missed currently but these mistakes may be hurting your music business and band
available to today's indie band. But the truth is none of them promotion efforts so I've taken the time to examine each mistake
provides the ease of use, search engine optimization power and in more depth and demonstrate how you can counteract these
complete band website control like hosting your very own problems with the use of a well designed WordPress band
WordPress band theme.
website theme.
Why Should You Be Using a WordPress Theme for Your Website?
We both know just how difficult it is to make it in the world of
music, so your band website should NOT be an area that you
spend too much time worrying about. You DO want to have a
professional piece of online real estate you can easily share with
fans and those elusive music industry types, but it's not
something you'll want to think about for any more time than is
absolutely necessary.
Of course your band website needs to impress visitors, but it's
much more important that it be easy for you to use, update and
connect with all your social media sites. WordPress band themes
can help you to accomplish this and much more. And we both
know that adding in the complexities of search engine
optimization to a band website is probably more than enough to
make any musician's head spin but the Wordpess platform makes
handling this so easy, that not taking advantage of this incredible
tool for your music marketing and band promotion efforts is an
unforgivable sin.
The 5 Most Common Website Mistakes:
Once you understand how important having your own band
website is for your music marketing and band promotion efforts,
I'm certain you'll opt for a WordPress band website theme in place
of your existing or future band websites.
Mistake #1: Flash Based Websites
Flash was once cool right? Well... yes and no. Any time I've
discussed the complexities of using Flash on a band website with
web developers it's turned into a heated battle. On one side we
have the "cool" factor and on the other we've got the implications
of