Kounta POS Making it Big in Hospitality: Strategies for Growi | Page 14

Those are the first demographics you ought to consider, and your strategies for
each are going to be different.
Strategy #1: Create a marketing campaign for the
Has-Eaten-At-Your-Restaurant demographic.
The conventional wisdom says that 80% of your business will come from the
same 20% of your loyal customers. Whether those percentages are accurate or
not, the general sentiment is right on: most of your customers are going to be
people who’ve already been there. And it’s on these people you’ll want to focus
much of your marketing efforts. These are your best customers, and they ought
to be rewarded for this! Just because they keep coming back doesn’t mean they
don’t want incentives to do so. And they’re more likely than first-timers to take you
up on a deal, because they already like you. If you haven’t already made it a
priority, now’s the time to start collecting your customers’ contact info and storing
them in your POS’s database. This helps you to reach out to them with marketing
emails and coupons; when you’ve got a record of all the meals they’ve eaten with
you (Hello, POS reporting features!) you can personalise these materials to a high
degree of specificity. You can also start imple Y[