Kounta POS Making it Big in Hospitality: Strategies for Growi | Page 13

Do enough research on anything over the internet, and
you’re bound to come to one conclusion: the Obvious
Institute of SelfExplanatory Statistical Analysis has been
churning out more graduates than ever.
Over at her website succeedasyourownboss.com, Melinda Emerson’s got a
helpful little guest post on “Proven Methods to Fill Your Restaurant.” Emerson, also
known as the “Small Biz Lady,” published this piece written by Misty Young, also
known as the “Restaurant Lady,” which is filled with things that could only be
described as “words.” So, what’s the first proven method to filling your restaurant?
Get more guests! But don’t worry: if you’d already figured out in your quest for
more guests that getting more guests would help, Young dials it in more
specifically: use marketing. Got that? Oh, you want to know what kind of
marketing would be most beneficial? The Restaurant Lady’s got you covered.
She expands on this point, by telling us: avoid the marketing that isn’t working.
She leaves it to us, her readers, to infer from this that marketing that does work is
more likely to work. But that’s what makes her such a good leader in her field: she
knows we’ll never learn if we don’t figure it out for ourselves. I feel better now that
I’ve gotten the sarcasm out. We can move on now.
Of course, if you want to grow your restaurant, you’ve got to market. If you want
something, you must go and get it—and if you want more customers, it’s up to
you to find them. While there may never be an advertisement as effective as word
of mouth, there are a dozen better marketing strategies than relying on only that.
As a restaurant owner, you can safely divide the world into two distinct groups:
those who’ve eaten at your place before, and those who haven’t.