KJ SIMSR Horizon Dec - 2014 issue Dec 2014 | Page 58

IMPACT KNOWLEDGE ZONE Mr. Rahul Avasthy, Lead, Digital Marketing, Abbott One of the official and exclusive student-driven committees of SIMSR, the Guest Lecture Committee, brings eminent personalities from across the industry to campus to deliver guest lectures. This academic year, the Guest Lecture Committee roped in Mr. Sunu Mathew, Founder and Managing Director, LEAP INDIA Private Limited, who delivered a lecture on “how to choose a specialization” to provide a road map to all the first year students with insights from his own corporate journey. He briefed about the career cycles of various specializations prevalent in corporate world. The other stalwart who mesmerized the students through his use of lucid language was Mr. Rahul Avasthy, Lead, Digital Marketing at Abbott. He gave insights on rise of digital marketing as an industry in India. Also, Mr. R.V Balasubramaniam Iyer, VicePresident (Learning and Development Facilitator) at Reliance Jio Infocomm Limited, delivered a lecture on the topic 'Sustaining Relevance with Industry'. His use of extremely relevant examples to get his points across played a great role in the increase of the intellectual capital of the