KJ SIMSR Horizon Dec - 2014 issue Dec 2014 | Page 12

COLLOQUY

A SALES PITCH FOR SALES

THE TEAM - Interfacians and Guest Speakers Mr. Anshuman Mishra & Himanshu Chauhan

A seemingly ordinary Sunday at SIMSR was
transformed into a day full of excitement and
enlightenment with the successful workshop
conducted by Team Interface and the
representatives from Mercadeo Education Pvt. Ltd.
on the 14th of September, 2014. With distinguished
speakers like Mr. Anshuman Mishra (ManagerKPMG. Business Advisor to firms like Nike, Emami,
M&S, Fonterra, DuPont, Sab Miller) and Himanshu
Chauhan (more than 6 years of experience in
Sales & Marketing in sectors including Insurance,
Education & IT), the workshop was an instant
success. The speakers' erudition and experience
on sales and marketing drove the session to new
heights. The student participation and enthusiasm
was also commendable.
The session started with the age old question that
circles around in the mind of every MBA student-

The speakers' erudition and
experience on sales and
marketing drove the session to
new heights.
Sales or Marketing. A show of hands confirmed
that there were only a few takers for sales. People
were looking for profiles with core marketing like
brand management and market research and
analysis. But are sales and marketing really that
exclusive? With the examples and illustrations that
followed, it became quite clear that both are
intertwined. But without the desired sales, even the
best marketing plans can go for a toss. The
speakers spoke passionately about the growth
paths and career prospects of sales as well as
marketing. Why are the CEOs of many major
companies from sales? Why such a skewed
preference towards sales executives?
These questions were also effectively
answered.

Double Dose - Mr. Anshuman Mishra & Himanshu Chauhan

6

December 2014

A detailed description about the
certification program CSFA and the
need for it among students were also
explained. In the end, a fun interactive
session was conducted with loads of
goodies for the participants to win. It
was a very interactive and i