case study to subvert this reliance to maximise the space and increase bet entry points . By increasing betting opportunities for customers , the frequencies of transactions also increase . From both a customer and business view , the increase in available betting terminals increases opportunities for customer transactions and revenue for the bookmaker .
The Compact Kiosk has been designed to enhance the social atmosphere of betting shops . With a podium table , customers are able to socialise while placing bets , or use the leaning rail to place bets when viewing TV screens at an optimum height . To further create a welcoming and familiar space , the Compact Kiosk can be installed on a desk , which can comfortably seat four customers utilising the kiosks .
The design was to keep the kiosks on brand for the betting shops , while creating a striking yet welcoming terminal which encourages customers to interact whilst socialising or waiting for games or races to start on viewing screens .
The Compact Kiosk solution considerably reduces the cost of ownership of a betting terminal in comparison to a traditional machine making them more accessible to businesses . It also removes the need for expensive hardware maintenance .
For extra security , the betting kiosk comes complete with a trigger switch that alerts staff if there has been any tampering with the undercounter unit .
The Results The initial trial was a resounding success with the Compact Kiosk seeing customers queuing to use the new betting kiosks while they were still being installed . The Compact Kiosk has now been rolled out to over 200 Coral bookies across the UK with further deployment scheduled during 2017 .
John Petit , Managing Director , BGT said : “ imageHOLDERS are a great collaborative partner , their knowledge and ability to react to an evolving brief set them apart . They understood what
we were trying to achieve for Coral and excelled at creating an innovative betting terminal solution from initial conception right through to delivery . imageHOLDERS went above and beyond , producing the market leading tablet Compact Kiosk solution for the betting industry .”
“ We are dedicated to giving Coral customers the biggest choice and the best betting experience on the High Street .” said James Lawrence , Development Director at Coral . “ The new Compact Terminals from imageHOLDERS have provided just that , and given us the flexibility to utilise different areas of our shops to extend the options for our customers . So far , the feedback has been very positive and customers have enjoyed the modern look and feel . imageHOLDERS has been excellent at taking on board our design requests and implemented a very impressive terminal rollout plan . We look forward to building a strong relationship with imageHOLDERS and working with them again in the near future .”
Adrian Thompson , CEO , imageHOLDERS , said “ By combining BGT gaming software with imageHOLDERS tablet kiosk solutions we have revolutionised the in-store betting experience and created an innovative , first of its kind solution with the tablet Compact Kiosk .” n
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