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India’s largest international B2B fair
for the toy industry: Kids India 2014
After the resounding success of
the first edition, Kids India 2014
is scheduled to take place from
September 18-20, 2014 at the
Bombay Convention & Exhibition Centre (BCEC), Goregaon,
Mumbai.
Nearly 100 exhibitors have already confirmed their participation and many more are still interested to participate.
The first edition was a huge success with the presence of 108 exhibitors and 5,237 visitors. All the
participants were impressed by
the quality of products and visitors and the professional management of the show. Dr. Shyam Makhija, Director – Business
Development, Pegasus ToyKraft Pvt. Ltd. said “This is what
a trade fair is all about. Everything was perfect from the organization to the smooth running of
the event on the ground. We were
able to position our company and
products better in the national and
international market and make
good contacts. We’ll certainly exhibit again in 2014.”
Besides the companies that participated last year, Kids India
2014 will feature several new
companies as well. Participating
companies include Mattel, Simba Toys, Chicco, Frank Educational Aids, Brightway Exports,
Peacock Toys, Wasan Exports,
Smart Toys, Prem Ratna and
many more. International companies from countries such as Belarus, Czech Republic, Germany, Korea, Singapore, UK, USA,
etc. will exhibit in the joint pavilion “World of Toys” and the Birmingham Chamber of Commerce
will once again organize a British
Pavilion. Furthermore there will
an toy industry and it is the one
stop event for all professionals related to the toy industry. About
150 companies will be exhibiting at this years’ event presented by the world’s leading trade
fair organizer for toys and leisure products – Spielwarenmesse
eG. Strong partners in India such
as the Sports Goods Export Promotion Council (SGEPC), The
be a Design pavilion where alumni of the National Institute of Design (NID) will display their fresh
and innovative designs.
All India Toy Manufacturers’ Association (TAITMA) and IndoGerman Chamber of Commerce
(IGCC) have lent further impetus.
“The last show was organized in
a very professional approach and
met our expectations. Therefore,
we decided to come to Kids India
this year with even more enthusiasm and a much larger area.” informed Mr. Rajesh Vohra, CEO,
Chicco India.
“Our association and our members have received an enormous
exposure at this event. The show
has been well organized. Our association is very happy to be associated with Kids India and look
forward to strengthening our relationship going forward.” affirmed
Mr. Vivek Jhangiani, President,
The All India Toy Manufacturers’
Association (TAITMA).
Kids India has established itself as THE show for the Indi-
The Indo-German Chamber of
Commerce (IGCC) brings to Kids
India its expertise in organizing and supporting trade shows
in India and Germany. Ms. Sonia
Prashar, Director – Marketing &
Trade Fairs, Indo-German Chamber of Commerce feels that “It
was the right time for Spielwarenmesse to come to India. The succe ss of the first show is evidence
of this. We have many new and innovative ideas for improving the
show further and for adding more
value to the existing format and for
meeting the wishes and requirements of our exhibitors.”
Earlier this year in May Spielwarenmesse organized networking evenings in Mumbai and New
Delhi. “The idea behind these networking evenings is to provide a
platform where the local toy industry and toy association colleagues
can meet and exchange ideas and
information.” explains Ms. Katharina Janotta, Director Project Management, Spielwarenmesse eG
who specially flew down from
Germany for these events and updated the attendees about the recent developments at Kids India.
She also visited some of the key
visitors to personally invite them
to visit the show. Expected trade
visitors include high profile national and international buyers,
purchasing decision makers of department stores, standalone outlets, premium stores, distributors,
retailers and wholesalers, as well
as retail chains and toy dealerships.
An interesting seminar program
will be one of the highlights of the
show. This will include panel discussion where eminent speakers
will provide a valuable insight into
the latest international trends and
throw light on the current trends in
the Indian toy market. The conference will also provide the right opportunity to exchange views on the
current status of the Indian toy industry, the roadblocks it faces and
the way ahead in the form of an informative panel discussion where
both manufacturers and retailers
will share their perspectives.
The show is expected to attract
toy professionals from India and
abroad. A perfect convergence of
well-renowned brands and young
innovative manufacturers along
with high quality conferences and
panel discussions make Kids India the toy industry’s most sought
after platform for networking and
knowledge sharing.
Block your calendar today! For
further information visit
www.kidsindia.de
See you at Kids India 2014!
Value of Play Committee planning
next activities for the campaign
The Value of Play campaign has
set itself the goal of increasing
the Indian population’s awareness of the value of play. The
campaign kicked off last year
at Kids India with a panel discussion on “How Do Toys and
Play Affect a Child’s Overall
Development?” with actress
Tisca Chopra. The committee
also organized a donation campaign with the kind support of
many exhibitors at Kids India
2013. The toys donated were
handed over to the non-governmental organization Magic
Bus. This is a mentoring programme in which 10,000 mentors open up undreamt-of opportunities for the lives of poor
children in their neighbour-
hood through a learning by
playing approach.
The Value of Play Committee, comprising Vivek Jhangiani (President, The All India
Toy Manufacturers’ Association), Dr. Rajani Konantambigi (Associate Professor at the
Centre for Human Ecology,
Tata Institute of Social Sciences), Shradha Mehra (Master of
Child Development, University of Delhi), Sanjay Singh
(Founder and Global Head of
the “Chuppi Todo Campaign”)
and Matthew Spacie (CEO and
Founder of Magic Bus), met
the initiators, Katharina Janotta
(Director Project Management,
Spielwarenmesse eG) and So-
nia Prashar (Director Marketing & Trade Fairs, Indo-German Chamber of Commerce)
in Mumbai on 15 May 2014 to
discuss the next steps. In the
meantime, the committee members have held many talks with
the industry and other associations. These showed that manufacturers and the trade in the Indian toy industry are interested
in supporting the project.
It is important to buy high-quality toys to train children’s skills
and expertise especially in the
social, communicative and creative area, but also in aspects
such as logical thinking. Play is
important, but not only playing
with toys, as toys are only one
part of play. The initiators and
the committee are concerned
with the value of play and how
it impacts on children’s development and health. Play should
be part of every childhood, but
time for playing is often no longer planned in today’s world.
We have forgotten how important playing is for us. School
and education play a major role,
but play is just as essential for
getting on well in our world.
Play is not only a leisure activity for children. Children must
play to develop social skills
(e.g. communication, group behaviour etc.).
To emphasize the sustainability
of the Value of Play initiative,
an all-year-round programme
is now to be established to give
parents a better understanding
of the importance of play for
their children. Here disseminators such as teachers can support the campaign. A workshop is planned for this group
of disseminators, at which the
committee would not only like
to provide information, but act
as a source of inspiration too.
More information is available
on our website
www.valueofplay.in.
In addition, a panel discussion
on the value of play and a donation campaign will be organized
again at Kids India 2014 in September.