• Hottest trends and products

• High quality seminar and workshop programme

• Support from the Indian government

The fourth edition of Kids India, India’ s largest B2B platform for products related to children, is all set to showcase the latest trends for toys and children’ s products at the three day B2B exhibition to be held from September 15 to 17, 2016 at the Bombay Convention and Exhibition Centre in Mumbai. The fair is organized by Spielwarenmesse India Pvt. Ltd. – the recently founded Indian subsidiary of Spielwarenmesse eG, organizer of the world’ s leading toy fair that takes place in Nuremberg Germany. Strong partners in India such as the Sports Goods Export Promotion Council( SGEPC), The All India Toy Manufacturers’ Association( TAITMA) and Indo-German Chamber of Commerce( IGCC) are also supporting the fair.

“ The fair which has the presence of the most important national and international brands will have newer generation toys and children’ s products that are not only aesthetically appealing but also actively motivate children to train the brain, to learn, to evolve their cognitive skills without finger wagging or having to do boring tasks”, says Katharina

Janotta, Managing Director, Spielwarenmesse India Pvt. Ltd.

An important trend observed nowadays is the popularity of toys that allow kids to explore their own interests while encouraging them to believe in themselves and their dreams e. g., products that assist them to accomplish things just like professional cooks, builders, designers, programmers, scientists, etc. Sometimes these toys also encourage them to take it a step further by guiding them into becoming“ Kidpreneurs”. At the upcoming Kids India eminent speakers will provide a valuable insight into the future trends and technologies from the children’ s products industry in India and around the globe.

Kids India, through its high quality seminar and workshop programme, serves as a platform for the industry to discuss important topics. There will be an interactive panel discussion on the topic of licensing – what it does for brands and how it helps retailers. Besides a panel of experts including manufacturers and retailers will throw light on the development of toy safety standards in India. Another upcoming topic is 3-D printing technology which offers a great deal of design flexibility and creativity for the toy industry. A panel of experts will share their knowledge and experience on this subject accompanied by a live demonstration of 3-D printing

. Furthermore, the International Play Association will organize a panel discussion on the significance of play and how it helps the overall development of a child. This topic is also being promoted through an awareness campaign called‘ Value of Play’ which was launched by Spielwarenmesse eG with the objective of promoting play. As part of this campaign Spielwarenmesse India Pvt. Ltd. will once again invite exhibitors of Kids India 2016 to donate their exhibition goods to children from the NGO Magic Bus, thereby, providing underprivileged children an opportunity to play and develop valuable skills such as team work.

Boasting a population of approximately 1.3 billion, India ranks among the most important growth markets in the world. The second largest nation on the planet has a very young demography with 47 % of the Indian population under the age of 25 and is therefore also seen as a rapidly growing market for the consumption of toys in the coming years. In addition to that with rising wages in China the toy manufacturers are looking at India for producing toys. For the international buyers the fair presents the perfect platform to discover what Indian toy manufacturers have to offer and to make new contacts.

“ The Indian government’ s support to boost the toy industry in India is commendable. The international

buyers programme wherein the Indian government is providing reimbursement of travel expenses to international buyers, who visit Kids India, through the Sports Goods Export Promotion Council of India( SGEPC) will go a long way to encourage more international buyers to come to India and thus help to boost exports. We expect more buyers to attend the fair this year especially from the neighbouring countries such as Malaysia, Sri Lanka, Vietnam,

Thailand, Nepal and also from Australia and Africa region”, says Mr. Tarun Dewan, Executive Director, SGEPC.

Spielwarenmesse India Pvt. Ltd., along with all its partners and exhibitors, is looking forward to another exciting event. Block your calendar today and register as a visitor online at www. kidsindia. de / visitors /

See you at Kids India 2016!