Spielwarenmesse is proud to continue with such interactive platforms for everyone related to toy and children
product industry in the form of panel discussions. Such platforms will not only be available at Kids India but will
also run on regular basis. To get regular updates on upcoming platforms and other industry news, make sure that
you subscribe to the newsletter of Kids India.
“Focused on bringing together leading
minds in the Indian toy industry our
Spielwarenmesse ® Dialogue pro-
vided a perspective on the impor-
tance of ensuring the availability
of safe and quality toys in India. We
have witnessed a paradigm shift in
the nature of toys and its impact on
child’s development. Amidst this evolving market, the
need for quality and safety remains consistent. Through
this informative platform, we aim to raise awareness
across levels on the imperative subject of developing
and distributing safe toys.” “The Indian toy market is consistently
evolving and there has been a dis-
tinct shift amongst manufacturers
and consumers in the trend of
choosing quality over price. When
we talk about safe toys, we go
beyond the basic prerequisite of
products tested in the laboratory. We
believe that when addressing safe toys it is also critical to
ensure the right information and communication is pro-
vided to the public at large. It is essential for toy makers
and retailers to ensure quality across every level which by
default would lead to conforming to a safety standard.”
- Ernst Kick
CEO, Spielwarenmesse eG - Vivek Jhangiani, TAITMA
Executive director, Pleasantime Products
“Children’s toys are one of the most
heavily regulated consumer prod-
ucts in the world. Unfortunately in
India, as the toy market is largely
unregulated, toy safety is a major
concern. However, it is promising to
know the government is currently
working on streamlining the toy seg-
m e n t like mature markets in the US and Europe. As
the toy market is a highly sensitive segment, given the
tender age of consumers, the government, manufactur-
ers, third party certification companies and the media
must collaborate to raise consumer awareness on toy
hazards.” “Baby Safety is a part of life for us here
at Chicco. With the help of baby re-
search Centre Osservatorio Chicco
we develop products for evolved
needs of babies in collaboration
with midwifes and pediatrics. As
part of European regulations, all our
products adhere to EN standards and
carry CE mark. We get regular feedback that our mu-
sical toys has very low sound level , for this we have been
explaining to the consumer the importance of having safe
/prescribed decibels levels to protect babies ear drums.
All the Chicco baby senses line products are manufac-
tured without using any paint.”
- Sarbajeet Mukherjee
General Manager - South Asia, Consumer and
Retail Services, UL - Rajesh Vohra
CEO (Artsana India - Chicco)
“Mattel is more than a toy company and
we seek to make a meaningful
difference in the lives of children
through play. Behind every toy, our
design is deeply rooted in research
and our processes are rigorous, and
we firmly believe in adhering to high
standards while offering the best to our
consumers. Our internal product safety
procedures are designed to meet or ex-ceed regulations
and laws enforced by the U.S. Consumer Product Safety
Commission (CPSC) and their regulatory counterparts
around the world. Given that toys and games play an
essen-tial role in the holistic growth and development of
children, it is imperative to create aware-ness amongst
consumers on the importance of investing in toys that
assure quality and safety.” “Toys are the basic learning tool for
children when they are growing up.
Irrespective of the child's age or
toy's type,one needs to ensure
that these products are not caus-
ing any health hazards due to a
compromise in quality. We at TUV
Rheinland , have always aimed to
provide our best of services to clients deal-
ing with Toys and Toy products to ensure they can deliver
quality products to end consumers"
- Ishmeet Singh
Country Manager - India, Mattel Inc
Page 18 | Kids India Mag Issue 2 : Sept 2017
- Charan Singh,
Vice President and Regional Director
Softlines (India, Middle East & Africa), TUV Rheinland