Spielwarenmesse ® Dialogue
Toy industry stalwarts highlight how safe toys unlock
true value of play
Spielwarenmesse India brings together a panel of esteemed members
from Toy and Retail Industry in India to grow awareness of Safe Toys
Kids India is not just a trade fair but it is an industry
platform for everyone and everything related to Toys
and Children’s product and this platform is THE
medium towards a successful and recognized
industry in India. Therefore, Spielwarenmesse with its
67 years of experience feels the responsibility to bring
valuable services and give opportunities to all its
exhibitors, visitors and everyone else from the
industry so as to grow together and touch the skies as
an industry.
In this continued effort, Spielwarenmesse recently
initiated the first panel discussion with industry
experts on an important topic in the industry. The CEO
of Spielwarenmesse Germany, Mr. Ernst Kick, the CFO,
Mr. Jens Pflueger and the Managing Director of
Spielwarenmesse India, Ms. Katharina Janotta kick
started the journey of panel discussions with the most
important issue in our industry i.e. „Toy Safety“
Stalwarts from the Indian toy and retail industry came
together, today, at the Spielwarenmesse Dialogue to
reiterate that safe toys - that are mindfully designed
and manufactured - are essential to the overall growth
and development of children. Hosted in Delhi,
Spielwarenmesse Dialogue marked an impactful start
towards the fifth edition of Kids India, scheduled to
take place from 20-22 September, 2017. The industry
recognized that while rigor in research, manufacturing
and testing processes is essential for raising the bar of
safe toys, it is also essential to educate consumers,
particularly parents, about what is safe by providing
the right information.
Accreditation Board for Certification Bodies (NABCB).
Sarbajeet Mukherjee, General Manager, Consumer
Business, UL South Asia and Charan Singh, Vice
President and Regional Director- Softlines (India,
Middle East & Africa), TUV Rheinland joined the panel
to provide a perspective on standardized testing and
best practices.
Over the years, toy manufacturers have pushed the
boundaries of playtime, focusing on designing and
launching toys and games that enhance growth and
development in children. The discussion laid
emphasis on research, processes, quality standards
and safety protocols required to create innovative toys
to ensure a balanced mix of learning and fun.
An increased need to ensure the availability of safe
toys are the emerging demand patterns of
consumers. Today’s consumer is digitally savvy and
discerning, with access to information and products
like never before. This raises expectations and public
scrutiny on many brands to ensure that products are
authentic and safe.
This significant discussion will be taken forward along
with other hot topics at the upcoming fair, Kids India
2017 which will take place in September in Mumbai.
But after receiving such a good response from the
panelists and participants at the discussion,
Moderated by Vivek Jhangiani from The All India Toy
Manufacturers’ Association (TAITMA); the esteemed
panel comprised of leaders from toy manufacturers,
accreditation bodies and testing laboratories. Many
manufacturers and retailers of repute have already
taken steps in the right direction to adopt practices to
offering market safe and high quality products.
Sharing insights on responsible manufacturing and
retail practices, the panel comprised of Ishmeet
Singh, Country Manager India, Mattel Inc.; Rajesh
Vohra, CEO, Artsana India Pvt. Ltd. and Nikhil Dua,
Category Head - Toys & Stationery, Snapdeal. They
were joined by Anil Jauhri, CEO, National
Kids India Mag Issue 2 : Sept 2017 | Page 17