BOARD GAMES-TELLING THE INDIAN STORY
Board games have been an integral part of Indian gaming scenario since time immemorial . Infact many ancient board games of India like Pallanguli , Pachisi , Chaturanga , Chauka Bara etc . have evolved into modern day Chess and Ludo .
Today the board games segment is among the top 5 products sold by the toy Industry forming a market share of 5.1 %. The global board games market size is expected to reach USD 30 billion by 2026 , growing at a CAGR of 13 %. Despite intense competition from digital entertainment , board games have been experiencing popularity .
Puzzles have remained an exciting and most dominating source of board game products apart from intriguing and interesting they also have an educational value for children in several age groups .
Due to lock down and restriction in movement , board games have gained interest among the masses , be it
educational games gaining popularity among parents due to schools ’ closure or strategy & war games for game enthusiasts .
The growth of board games market in India was approx . $ 780 million in year 2020 . Board Games in India are on a path to epic growth . And there are many factors paving the way .
The board games market is fueled by the growing middle class and their purchasing power is growing too . 1 / 4th of the Indian population is in the 3 - 12 years age group . The Gen-Z and millennial ' s are getting a lot of exposure to popculture and board games are finding their way onto the tables in many homes . Board games are associated with developing educational and critical thinking ability among grade-schoolers . Thus , Indian parents are more inclined towards purchasing board games for their children to increase their children ’ s education and learning quotient and to keep them entertained and engaged .
Kids India E-Magazine - March 2022 | Page 7