Kids India Magazine : The first Kids India took place in 2013 . Was Spielwarenmesse eG already active in the Indian market before ?
Christian Ulrich : Indian companies have been taking part in the Spielwarenmesse ( International Toy Fair ) in Nuremberg for much longer . We have been working with the Indo-German Chamber of Commerce for our visitor service since September 1995 . Today Tanu Aliwadi is our representative and contact person for trade visitors and exhibitors in India .
Kids India Magazine : And who exactly is behind Kids India ?
Christian Ulrich : Spielwarenmesse India Pvt . Ltd ., a subsidiary of Spielwarenmesse eG , is the organizer of Kids India . But the implementation is entirely in the hands of the Indo-German Chamber of Commerce . The team knows the Indian market very well to host a trade fair . All Indian participants appreciate having contacts they can work with in their home country .
Kids India Magazine : Why do you , on the part of Spielwarenmesse eG , attach so much importance to market proximity ?
Christian Ulrich : It simplifies cooperation for everyone if neither time zones nor cultural customs have to be bridged . It is important to us that Kids India strikes the right note that picks up the vibrations of the market and generates resonance . To achieve this cultural fine-tuning exactly , the trade fair team needs very good contacts with the participants . After all , it ’ s the team which assess market developments accurately and , above all , know the needs of manufacturers and buyers . That is why we appreciate the cooperation with the IGCC .
Kids India Magazine : And what will Kids India 2022 offer toy professionals ?
Christian Ulrich : A great reunion among market partners , an insight into current market developments and an overview of the latest toys that buyers can finally touch and try out again .
Kids India Magazine : What tip do you have for the players in the toy industry ?
Christian Ulrich : After the interruption of the fair cycle due to the Covid 19 pandemic , it is very important for all manufacturers and buyers to join in 2022 and to re-establish or intensify their business contacts . Manufacturers participating in Kids India can start preparing now to maximize the success of the fair .
Kids India Magazine : What do you wish for the fair participants ?
Christian Ulrich : I wish all toy professionals that the exchange at the JIO World Convention Center from 15 to 17 September will really drive business . Our colleagues from the IGCC will do everything to ensure that all exhibitors and visitors at Kids India have the best conditions for a successful trade fair participation .
Kids India Magazine : Thank you for the interview , Christian Ulrich .
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Page 6 | Kids India E-Magazine - March 2022