purpose is to eliminate polybags , shrink wrap , window sheets , blister packs , and elastic bands . This plastic packaging reduction initiative is Hasbro ’ s latest move in the company ’ s commitment to environmental sustainability . As a family-focused company , they are shifting their packaging policies to better protect our planet and to conserve its natural resources for future generations . Hasbro has expanded their Toy Recycling Program with Terra-cycle from initial roll-out implementation in the USA , to include areas of Europe . Since 2018 , Hasbro has already eliminated wire ties , placed How2Recycle labeling on its packages , and began using plant-based bio PET in select products . Hasbro ’ s current sustainability goals include 25 per cent reduction in energy consumption , halving the waste to landfill and reducing the greenhouse gas emissions by one fifth as well as reducing water consumption by 15 per cent by 2025 .
LEGO ( Denmark ): The LEGO Sustainable Materials Centre was created in 2012 , and thus began an exhaustive search for sustainable materials to replace the longused , petroleum-based materials that the company had been using in its bricks and other toys for decades . Within just two years , the LEGO Group began running on 100 % renewable energy — three years ahead of schedule — and is making progress toward its goal of using completely sustainable materials in its packaging by 2025 — and its products by 2030 . LEGO has partnered with the World Wildlife Fund and its Bio plastic Feedstock Alliance in an effort to develop sourcing and demand for bio plastics . The LEGO Ideas Treehouse includes 185 botanical elements made from plant-based polyethylene plastic using sustainably sourced sugar cane , including green and autumn leaf elements , a step in the right direction .
announced in 2011 , Mattel plans to use 100 % recycled , recyclable , or bio-based plastics materials in both its products and packaging by 2030 . As of 2019 , Mattel sources 93 % of the paper and wood fiber used in its packaging and products from recycled or Forest Stewardship Council ( FSC ) content . Additionally , the company adopted the How2Recycle label , the standardized labeling system that clearly communicates recycling instructions to the public . Select products have transitioned to bio plastic , across the Fisher Price and Mega Brands ranges .
ZURU ( New Zealand / Hong Kong ): ZURU announced plans to remove nearly 800 tons of single-use plastic from its Bunch-O-Balloons line . Another step in their commitment , is designed to eliminate plastic polybag waste across multiple brands including Rainbocorns , 5 Surprise , Smashers and the new Itty Bitty Prettys brands , where product quality can be maintained . This transition is a commitment that will eliminate an estimated 13 million plastic polybags and replace them with sustainably sourced paper surprise bags across these select lines .
Adventerra Games ( Switzerland ): A recent National Public Radio ( NPR ) poll revealed that 80 percent of parents wish their kids were actively learning about climate change . The Adventerra Games ’ collection of puzzles and ecogames collection of inspire behavior-changing habits that individuals can learn and use in their everyday life , making sustainability a personal mission . The Adventerra team has learned that when kids get excited about environmental issues , they often push their whole family to change their behavior .
Le Toy Van ( UK ) : With a 25 year partnership for manufacturing in Indonesia , Le Toy Van ensure ethical production while providing local communities with places of work . Their rubberwood is sourced from sustainably managed forests protected by the SUCOFINDO certification . These trees contribute to the local economies through rubber production , then at the end of their rubbergiving life instead of being burnt are made into Le Toy Van toys . They recently switched to 100 % renewable energy at their Headquarters office , where they also support diversity by hiring a consciously selected gender-balanced team .
LEGO Ideas Treehouse with elements made from plant-based polyethylene plastic using sustainably sourced sugar cane .
Reyne Rice CEO / founder ToyTrends Magazine
Mattel Inc . ( USA ): Mattel Inc . recently took a bigger step toward a sustainable future . In an expansion of its Environmental Sustainable Sourcing Principles that were
Page 22 | Kids India E-Magazine - March 2022