• The increasing domestic demand for toys in India is also be rising disposable income . Consumers have more disposable sulting in a major shift from traditional , medium to low-end b telligent toys as well as upmarket plush toys .
• Various Government initiatives like Atal Tinkering Labs in novation and entrepreneurial mindset . Through the Atal Tink el , wherein students get an opportunity to experience design solutions to day-to-day problems . They can showcase their play a vital role , further boosting the toy industry .
• Hon ’ ble Prime Minister of India ’ s clarion call to promote In machinery and a “ 12 point Action Plan ” has been prepared “
Under above action plan , a virtual mega fair – “ National To Special focus is also being given to promote registered clust
The Indian toy industry is only 0.5 % o a large potential & immense g
Tarun Dewan Executive Director The Sports Goods ( Export Promotion
Page 14 | Kids India Magazine - Sept 2021