THE JOY OF PLAYING
- Tarun Dewan , Executive Director , SGEPC
Toys and Games have been an integral part of Indian culture . Archeologists have excavated many toys which date as far back to Indus Valley civilization . Many modern day toys resemble toys found in Indus Valley Civilization like Maze Toys , Mobile Carts etc .
Due to the fragmented and low volume production of toys in modern day India , there are lot of challenges for Indian Toy Industry , like keeping pace with changing consumer demands , advent of electronic toys , digital games etc . However , Indian Toy Industry has accepted these challenges and are geared to overcome them .
In recent years , the advent of advanced technology and machinery has encouraged manufacturers to produce modern and innovative toys . A study conducted by IMARC Group forecasts that the Indian toys market will grow at a CAGR of 12.2 % during 2021-2026 . The key growth drivers in the coming years would be :
• With a population of around 1.3 Billion , and very large young population with around half of the total population under the age of 25 India can boast of huge consumer base .
Kids India Magazine - Sept 2021 | Page 13