MANAGE & LEAD MARKETING
3 . Outsource your social media management Some enterprises hit a point where it becomes too much for them to handle social media in-house because of other priorities . If that is the case , outsourcing social media management could be an excellent option to help you consistently show up for your audience .
When you outsource social media management , begin by deciding how much you want to outsource . You may choose to outsource managing your social media platforms to create more time for other priorities . You may also choose to outsource social media posts for only one account and handle the content creation for other platforms .
Another factor is the frequency : How often is your brand showing up on social media ? If your brand is showing up on a single platform 12 times a day , you would have to make sure to relay that to your outsourcing partner to come up with the scope of work and budget . Depending on your desired posting schedule , some platforms may have to stay in-house .
Outsourcing social media management will free up your time to focus on other important relevant to your organization ' s growth . Your audience will continue to hear from your brand , grow their trust , and become primed to become buyers .
4 . Incorporate Pinterest into your content distribution Creating engaging content and posting frequently is important . But getting your content distributed to a qualified audience searching for your content is just as important . That ' s where Pinterest comes in .
Pinterest is a social media platform that also serves as a visual search engine . It had more than 450 million users as of March 2021 , so Pinterest is an excellent place for businesses looking to access affluent audiences looking to make purchase decisions on the platform . Your brand ' s content would be getting in front of people actively looking for your solution through keywords .
How do you incorporate Pinterest into your content distribution ? Get started by optimizing your existing
16 content for Pinterest . Pinterest ' s search engine operates through keywords and a visual lens . Take a piece of content you created for another platform and post it on Pinterest with keyword-rich description and high-resolution visuals .
Including Pinterest in your content distribution strategy doesn ' t take much time or effort , and you can get a lot of exposure for the little amount it takes . Harness the power of Pinterest to share your blog posts .
Pinterest can become one of your most powerful content distribution tools for search engine traffic , give it a try .
5 . Create a high-converting funnel The customer journey has become increasingly complex . It takes anywhere from 5 to 20 touchpoints before customers make a purchase ! Social media can certainly help contribute to building up those touchpoints . But you need a process that can turn your followers into customers as they progress through those touchpoints . That ' s where a high-converting funnel comes in .
A sales funnel is a process of how your prospects move through the stages of awareness and consideration to become a customer . Funnels exist in many different shapes and sizes . Still , the objective for every funnel is clear : to convert visitors into customers .
To apply this concept for social media conversion , determine what kind of content to produce to address each step of the buyer ' s journey . Followers who just came across your content would be very unlikely to click on your checkout page . Still , they may be interested in reading a blog post or watching a video on your channel .
Having a sales funnel will allow your team to determine what content to create for social media and best optimize resources for other marketing efforts — knowing what type of content would add value to followers at different stages of the customer journey . Pair up your social media content with varying sales funnel stages to convert your followers to customers .
Laura Rike is a Pinterest strategist who helps high-performing business owners implement content growth plans , outsource their visibility , and steadily grow their revenue . Source : https :// www . marketingprofs . com / articles / 2021 / 45542 / five-strategies-to-increase-your-social-media-conversions