MANAGE & LEAD MARKETING
1 . Focus on engagement Social media marketing is an ongoing part of your marketing strategy . It requires you to pay attention to your audience ' s needs and wants . Otherwise , it can become difficult for your audience to feel connected to you . They will be less likely to stick around .
The simplest way to create engagement on social media is to create content that elicits a response . Vote-based polls and conversation starters are common examples . You can also elicit responses from the audience through opinions , relevant topics , or any interactive content aligned with your audience ' s interests .
To optimize your engagement efforts , ensure your team understands what content works best for your enterprise . What makes great engagement for one brand may not create the same response from your audience .
Put your audience ' s needs and interests first to make sure they stay engaged . Doing so will help your team develop the best types of content for your audience , encouraging your audience to keep coming back for more .
How many posts per week , for each platform , can you commit to while making sure other tasks do not fall through the cracks ? It doesn ' t need to be a big number . But make sure it ' s a number that your team can consistently manage .
Another factor to consider when creating a schedule is time : When is your audience looking at social media ? Suppose your audience is active on social media in the mornings . In that case , you should schedule your posts in the morning — to make it more likely that your post will be at the top of your follower ' s feed when they are online .
Once you have a sense of the time and frequency , use a social media management tool such as AgoraPulse , HootSuite , or Buffer to plan out the actual posting schedule . Doing so ensures that your team never has to ask , " Do we have enough content to post ? When should we post ?" and can instead focus on showing up for the audience .
2 . Post consistently The amount of noise on social media makes it hard for brands to stand out .
Though it can be tough to post consistently on social media , consistent posts mean a greater likelihood that your brand will stay on the top of your audience ' s mind .
Of course , it can be tough to keep up with all the posts and the platforms , but that ' s OK ! The key to posting content consistently across your social media platforms is to create a posting schedule that works for your brand . Otherwise , it can be overwhelming to keep up with social media , and your team has other essential tasks to complete . It ' s imperative to stick to a schedule that works for you .
An essential variable to consider is frequency .
Bremen Farmers Mutual Insurance Company
Serving Kansas since 1888
• Homeowners
• Preferred Homeowners
• Dwelling Fire
Curtis Holle • President
Becky Scheele • Claims Mgr .
Bryce Peters • Underwriting Mgr .
• Agri – Pak ( Farmowners )
• Inland Marine
• Business Owners
• Online quoting , application submission , and document view available
201 Brenneke St . | Bremen , KS 66412 T : 800.562.5712 | F : 785.337.2414 www . bfmic . com Email : bremen @ bfmic . com
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