MARKETING social media has over 3.5 billion daily users . Facebook has 2.5 billion daily users alone . If you want to get started with just one platform , that ’ s the one . a customer and helps them form an opinion about your agency . It is critical that you make sure your website is giving off the right impression .
The hard part is , you may not know what impression your site is giving . Trusted Choice offers a free website analysis called the Digital Review . It looks at numerous aspects of your site that could be affecting things like search engine rankings or user experience . You will receive a detailed and actionable report with suggested next steps to take . Over 80 % of recipients have reported making site changes based on this report . The report also reviews your social media accounts and can include a competitor analysis .
You may also decide it ’ s just time for a new website altogether . The industry standard is to refresh your site every three to four years . If you are searching for a vendor , Trusted Choice has several Preferred Partners that have all been vetted and verified . Each creates modern and responsive websites . Collectively , they come in at a range of price points with varying service levels and capabilities . Please review each of them to determine which one can best meet your needs . Getting a new website is surprisingly affordable , especially with the special pricing reimbursement opportunities available through Trusted Choice .
Another area you should consider focusing on is your social media presence . If you haven ’ t gotten started , it might be a little easier than you think . The main reason to be on social media is that that ’ s where your customers are . Collectively ,
If you aren ’ t sure what to post , I ’ d suggest keeping it simple . Basic things about your agency that show who you are and what your values are combined with informative insurance-related posts work well . Trusted Choice has an entire library of ready-to-use social media content to help . Our Content to Share library features graphics , videos , infographics , and articles . Items can be easily searched by topic and shared directly to your Facebook or Twitter accounts from our site .
We also provide a monthly social media calendar to help you plan your posts , complete with suggested post date and suggested post copy . You can request to have the new calendar sent to you every month !
ADDITIONAL RESOURCES In addition to what has been outlined above , Trusted Choice has many other resources available to assist agents with marketing efforts . Our highly popular Marketing Reimbursement Program can help you offset the cost of certain marketing activities . It includes co-branding with the Trusted Choice logo , trying digital marketing , building a new website with any of our Preferred Partners , or subscribing to an Advantage subscription on trustedchoice . com .
We also have an entire Resource Library that contains materials to assist on several topics and informative webinars hosted or co-hosted by Trusted Choice .
Visit trustedchoice . independentagent . com to learn more about Trusted Choice and to begin using resources and fully taking advantage of everything your KAIA membership has to offer .
To stay up to date on the latest and greatest from Trusted Choice , sign up for our monthly newsletter . Sign up before 4 / 30 for a chance to win a $ 50 VISA gift card !
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