MARKETING
STRENGTHENING YOUR AGENCY USING TRUSTED CHOICE RESOURCES AND BRANDING
By : Joseph Cox
How recognized and trusted is your agency name ? How many marketing campaigns have you developed ? Do you have a strong digital presence ?
If you struggle to clearly and confidently answer these questions , that is ok ! Many agencies do . The good news is , as a KAIA member , you have access to the full suite of Trusted Choice branding and resources free of charge . Trusted Choice can help you amplify your local marketing efforts , get more eyes on your agency , and improve your digital presence .
THE TRUSTED CHOICE BRAND The Trusted Choice brand was created exclusively for Big “ I ” ( which includes KAIA ) members to help consumers understand the value that an independent agent offers . Over the years , Trusted Choice has run numerous nationwide marketing campaigns . They have successfully increased consumer awareness and understanding of independent agents and a substantial increase in their likelihood to recommend a Trusted Choice Independent Agent to a friend or colleague .
Trusted Choice marketing campaigns have been seen by over 150 M consumers via numerous channels , including TV ( CNBC and Fox ), radio , social media , streaming services like Hulu and YouTube resulting in millions of visitors to trustedchoice . com .
As part of your membership , you have access to the same professionally developed marketing materials used in the campaigns that caught consumers ’ attention and drove action . You can request items from any one of our campaigns to be customized to include your agency info , logo , headshot , and more . That way , instead of the materials driving traffic to trustedchoice . com , traffic is driven directly to your agency .
Using these materials gives your agency the ability to have a top-tier , multi-channel marketing campaign . You ’ ll leverage the brand recognition and reach of Trusted Choice to get more attention and recognition for your agency .
IMPROVING YOUR DIGITAL PRESENCE It ’ s no secret that your digital presence has become more and more critical over the years , accelerated by the changes to consumer behavior and expectations since COVID-19 . Many of the changes implemented are the new standard and will not be going away . Historically , the price has always been the number one determining factor ( by a large margin ) in how consumers choose to do business with them . While that still holds the top spot , pandemicrelated conveniences are now nearly equally as important .
This means having a strong digital presence and being able to deliver a top-quality experience online .
Trusted Choice has programs and resources that can help with just that . Often , the first experience a customer will have with your agency is by visiting your website . How your website looks , feels , and operates conveys a lot to
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