MEMBER SURVEY PROVIDES VALUABLE INFO
WHAT WE LEARNED FROM KAIA MEMBERS written by Dave Hulcher , KAIA
During the first quarter of the FY23 , KAIA staff launched a membership satisfaction survey designed to learn more about overall member satisfaction , the products and services they value most , their biggest upcoming challenges over the next 3 to 5 years , and what additional resources would be most beneficial .
The survey had an incredible response rate garnering approximately 250 responses from members in all regions of the state . We wanted to share the results of the survey which will help the KAIA board formulate the strategic plan moving forward .
WHAT PART OF KANSAS IS THE AGENCY LOCATED ?
HOW MANY EMPLOYEES WORK AT THE AGENCY ?
Demographics of Respondants The number of survey respondents were nearly equally spread among agency owners , CSR / account managers , and producers with operations managers and administrative support rounding out responses .
WHAT IS YOUR POSITION IN THE AGENCY ?
KAIA ’ s Most Valuable Resources We asked members to select the KAIA resources that are most important / valuable to their business .
SELECT THE TOP KAIA RESOURCES FOR YOUR AGENCY
Agencies from all over the state responded to the survey . Northeast and Central parts of the state each had a 37 % response rate , while the Western and Southeast Kansas response rate was 17 % and 9 % respectively .
Agencies of all sizes completed the survey with 60 % of respondents being agencies with 10 or fewer employees .
26 KANSAS INSURANCE AGENT & BROKER