A BEGINNER’S GUIDE TO
CAN-SPAM
If your business uses email to communicate with customers, partners or any other indvidual, you need to ensure that you
fully comply with CAN-SPAM regulations. This legislation outlines very clear guidelines for sending business related emails.
It also gives recipients of business emails the right to stop receiving emails if they wish and defines penatlies for any
breach of the regulations.
A common misconception about the CAN-SPAM Act is that it just
applies to sending bulk emails and it doesn’t apply to a business
sending emails as part of their day-to-day operations. However ALL
commercial emails must comply with the CAN-SPAM law.
SPAM STATS
21% 2.4% 3.7%
of people who receive
emails will report the email
as being spam. of recipients will mark and
email as spam based on
who it is from. of recipients will use the
‘subject’ to determine
whether an email is spam.
Email lists which contain 10% of unknown users
will only have 44% of their email delivered.
CAN-SPAM PENALTIES
Penalties are levied on a per-email-sent basis. The
fines can reach $43,280 per violation.
In addition to monetary penalties for non-compliance,
more than one person may be held responsible
for violations. Liable parties may include both the
company that sent the message and the company
whose product is promoted in the message.
RESOURCES
FEDERAL TRADE COMMISSION
STATE OF KANSAS
https://www.ftc.gov/tips-advice/
business-center/guidance/can-spam-
act-compliance-guide-business
Kansas Stat. § 50-6, 107
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