MANAGE & LEAD
HOW DO I GROW MY LIST?
Email your list and let them know of the event of the
business you want to share files. Make sure the link to
subscribe is in the email. Make sure they are doing the
same for you as well. If you do not post on social media or
blog, start immediately. If you are wanting a list of another
business, who has taken the time to grow their list and/
or hire someone to help them, asking them to give you
their list is not ethical, costly, and frankly, incredibly lame.
Make sure you have a sign-up form on your website and
Facebook page.
Make signing up for your email a requirement for a
promotional discount or product (where it is allowed)! If you
have an event that includes other businesses, have one
primary email subscriber list when they check-in, and that
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can be shared with everyone participating because the
person sharing their email knows that is the case.
If you are not sure about sharing customer information,
then don’t do it is the general rule. Ask yourself how you
would feel if a business did this to you, and can you really
afford that?
Chrissey Breault joined KAIA as the marketing
manager in 2019, after over six years as the Director
of Marketing & Education Services of the American
Association of Private Lenders. Before entering the
association world, Chrissey worked in local government
as a communications expert. Her almost 20 years
in communications and marketing started in the
hospitality industry with Hilton and Marriott brands.
She managed midmarket hotels along the East Coast and Deep South.
Chrissey holds an associates degree in hospitality and travel, and
certificates in Adobe Web Design and Volunteer Management.
12/5/19 11:10 AM