MANAGE & LEAD
CAN I TRADE OR SHARE MY
EMAIL LIST?
Acting on moments of desperation can cause more harm than good.
By: Chrissey Breault
The answer most of the time, is “NO!”
Here’s why:
Sharing your list could break the privacy policy you’ve
created. When people subscribed to your organization’s
email list, you probably told them in the fine print (i.e., your
terms of service) that the organization would not share any
information collected from website users with third-parties.
Sharing any information, especially personal information
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(e.g., an email address) that your clients, customers,
members, and supporters have trusted you with, is
likely a direct violation of the very privacy rules you’ve
created. Sharing your list makes your organization appear
untrustworthy.
Your organization is required to protect any information
that a customer shares. Even if you haven’t explicitly
stated, customers assume that you will protect their data.