| TRUSTED CHOICE COMMITTEE |
The team approach
Marketing in conjunction with high school and
college athletics proves effective for many agencies
CHAD FUQUA
Trusted Choice Committee Chair
F
rom the sales pitch to the customer service
process, a team approach often works well in
our industry. The same is true when it comes
to marketing our agencies. Many agencies –
including my own – have found success in tying their
marketing efforts to high school and college sports teams.
Why does it work? There are probably a number of
reasons. But, the bottom line is we Kansans love our
hometown teams. We enjoy rooting for the local guys in
the sports arena, and we – as independent agents – are
the local guys in the insurance arena.
KAIA has found similar success in centering its statewide
Trusted Choice marketing campaign around sports
teams in a number of ways, including radio and online
advertising. Our local agencies have the option to
piggyback on what KAIA does and place advertising
in our local markets in conjunction with some of the
association’s advertising. Here are a few opportunities to
think about for your agency:
high school scoreboard show
KAIA underwrites the “Trusted Choice High School
Scoreboard Show,” which is a radio program that airs
statewide on more than 35 stations. The show is broadcast
on Friday nights during high school football season and
basketball season. It provides scores, game highlights [