Working%with%a%Speakers%Bureau%
The speakers bureau’s job is to
know where and how to find
the right speaker for your
event, to provide review
materials, schedule conference
calls, take care of contracting,
book speaker travel, assist
with programming and
facilitate logistics.
also book speakers they don’t
represent directly.
Bureaus smooth the process for
securing event talent by saving
you time and complications
dealing with speaker logistics.
Speakers Bureaus work with
hundreds of speakers over the
course of many years and can
give you inside knowledge about
a speaker – anything from how
they performed for their last
client to new program content.
Bureaus act as partners for
researching speakers and finding
the perfect match for your event.
They can assist with determining
the appropriate mix of content,
personality and entertainment for
the presentation.
Speakers bureaus represent their
own roster of speakers (ranging
from local business experts to
* worldwide celebrities), but can
Bureaus vet speakers and only
work with professionals who are
seasoned experts and have
demonstrated excellent speaking
skills, professionalism and
expertise in the topic of your
event.
Bureaus can also find a
replacement speaker quickly if
your booked speaker backs out
for any reason.
Bureau Booking Process
First, bureaus will ask you
about the goals and objectives
for your event and about your
organization. During the
interview, a bureau agent will
listen to your program needs
and assess what type of speaker
would fit your program
objectives and budget. They
might ask if your organization
is downsizing; experiencing
tremendous change and growth
or slow sales; whether your
leadership needs a boost; or if
you are interested in sparking a
culture of innovation.
Next, your bureau agent will
research the large pool of
available speakers to develop a
short list of the top candidates
for your event.
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