Keynote Speaker Booking Toolkit May. 2016 | Page 2

(…*continued*from*the*previous*page*“How*to*Determine*the*Best*Keynote*Speaker*for*Your*Event”)* References. Ask about the kind of group and their needs. How effective was the message? What makes a meeting most memorable? Consider the time the keynote speaker bombed. Did you ever hear the end of it? But when the speaker got the group excited about the meeting, or made everyone laugh following the awards program, or sent everyone home with a new commitment to professionalism, did you not hear about that for months to come? Our learning experiences stay with us far longer than the memory of a good theme, fabulous meal, or fancy decor. What do you need? Thorough knowledge of your group’s needs is essential in selecting the right speaker. Decide the goal or purpose of your meeting. Is it primarily an educational session? Are you looking for light entertainment or an inspiring motivational message? How will the speaker fit in with your group? A “big name” speaker does not guarantee a professional presentation. On the other hand, a professional speaker, an individual who earns his/her living on the platform, might bring a wealth of experience to make your meeting a resounding success. The speaker can tell you the right amount of time for the job you want done. Consider also the strength, topic and style of the various speakers on a multiplespeaker program. An outstanding opening speaker will carry your meeting through the first couple of days. Preview. Speech clips and/or an invitation to see the speaker live. Personalization. The speaker will learn about your group, what your objectives and specific needs are, and then custom-design the presentation accordingly in content, format and length. Don’t follow a humorist with a lowkey educational presentation even though the speaker is equally professional. Close with an uplifting, inspiring message that will leave your group wanting to come back next year. Why use a professional speaker? Getting value for your dollar is an important factor in any business. Professional speakers allow you to predict that value by providing: Support material. Lets you know the subjects he/she speaks on, types of programs, and what the best format would be (seminar, keynote, general session, luncheon or banquet, breakout session, etc.) A speaker’s credentials are important to you and your group. Your speaker’s background and credentials can increase your meeting attendance. Such credentials include education, experience, degrees, awards and certifications. The speaker’s experience in a given field also may be a big draw, but don’t assume expertise will automatically create an expert presenter. The content of a presentation is of equal importance if your meeting requires that the audience leave with specific or technical information or the group needs someone to motivate them to sell. What sources are there for finding keynote speakers? • Personal referrals from colleagues, friends and others who plan events. • Individual speaker websites or comprehensive sites that feature prequalified speaker profiles for easy browsing (such as • Speakers bureaus have inside knowledge on speakers, audience feedback and industry trends and can suggest candidates.