L I C E N S I N G
Reseller Integration
Resellers are a good way to expand your business with minimal investments. Resellers have the boots on the ground: They are
on site, they know the local customs and preferences, and many of them already bring an established customer base to the
table. By going through resellers, you avoid having to buy premises and recruit staff. However, you do need to find a way to
integrate the resellers into your usual software distribution processes.
CodeMeter License Central gives you a flexible
framework and the ability to tailor it to your
specific needs. There can never be one “right”
reseller setup, as every business will have its
own specifications, established or planned
processes, and a unique system landscape.
Read on to find several stories of resellers
successfully integrated through CodeMeter
License Central.
Provider of dental products
A maker of dental treatment equipment and
instruments started by selling a new type
of camera, with its software licensed with
CodeMeter. Most of these cameras are being
sold through resellers, specialized wholesalers for
dental surgeries. In most cases, the original maker
does not even know the actual dentist using
the hardware. With the decision to introduce
licenses for the camera software and registering
the dentist users, this situation is set to change
in favor of a more direct relationship between
the camera maker and the camera user.
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As the selling process was always very hard-
ware-centric, CodeMeter was deliberately
integrated with hardware as the backbone.
The resellers could simply keep their established
processes. A production order is created in
SAP for the required license, and the items
transferred into CodeMeter License Central.
A ticket is sent back to SAP to confirm the
order, which is engraved on a special check
card voucher. The camera maker sells these
vouchers to the resellers, who can then sell
the cameras to the dentists with the license
tickets on the cards.
Dentists can register in the maker’s user portal
to activate the software. Their data is transferred
back by CodeMeter License Central into the
SAP system, starting a workflow that checks it
against the existing user data.
Resellers are integrated exactly how they
would expect it: They are given the voucher
cards to deliver to their customers. This fits
in perfectly with their traditional routines. A
more modern route – the Internet – is used
for the other side of the equation, capturing
and recording the users’ data.
Trusted by Wibu-Systems
Another user of the reseller capabilities of
CodeMeter License Central is Wibu-Systems. A
software developer or vendor needs licenses
to use CodeMeter, which are either billed by
unit or by annual fees. Our own sales offices
and sales partners around the world operate
as our resellers. They need to know that the
licenses are always ready for delivery, even if it
is long past midnight at our home in Karlsruhe,
Germany.
Again, CodeMeter License Central is integrated
into the ERP system used by Wibu-Systems.
By contrast to the dental example, this is not
done by production order, but by a customer
order (in the SAP world, this is named sales
order and uses the Sales and Distribution (SD)