How can I save costs?
Depending on the target group, the typical end
users will change computers or reinstall their
systems every one to five years. With licenses
kept on a dongle or CmStick, no new activation
would be required after such a system change.
The case is different with soft licenses like a
CmActLicense, which require the new device
to be activated. Current legislation means that
the user is entitled to use the license. Typically,
binding a license to one machine and deleting
it when that machine has reached the end of its
life is not allowed. Requiring a new activation
cuts both ways: The user is required to do it,
and you as the ISV are required to provide the
means to allow him to.
This is where the customer portal comes into
play. You define the rules for deactivation and
reactivation to match your specific product
and its target group. For instance, you can
state that the user can deactivate a license at
any time and reactivate it on a new machine
once it has been cleared again. In cases in
which deactivation is not possible, you can
allow a defined number of initial reactivations
– including “no more” reactivations – and a
point at which the customer would be allowed
to reactivate the license – e.g. “after one year”.
These options enable the user to manage
and transfer licenses himself via the customer
portal, but within the framework defined by
you. Support would only need to intervene
in cases that go beyond that framework. You
stay in control of the licenses you have sold,
but minimize the need for support resources
substantially.
Who uses my software for how
long?
As an ISV, you are naturally interested in
knowing how frequently and for how long
your users employ a specific version of your
software. Again, a customer portal can be
the answer: With automatic registration
capabilities built into your software, your
customer portal can receive detailed usage
data whenever the software is used. Giving the
end user access to exclusive online content can
be an incentive for allowing such monitoring.
At the same time, the system can check and
verify whether the user’s license is still valid.
Even without automatic registration, tracking
the number and distribution of activation and
reactivation incidents allows you to estimate
the average lifespan of a PC or software
product in your target group.
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