Key Biscayne Master Plan 043944000.18w_Key_Biscayne_MP(forJooMag) | Page 110

VILLAGE OF KEY BISCAYNE UNDERGROUNDING OF UTILITIES — MASTER PLAN
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Consistent updates to the project website to provide fresh and new
content 24/7, serving as a one-stop shop for project information
and activities.
 Utilization of social media to share information. The undergrounding
project has a Facebook page and the Village has a Twitter feed
that can be used. Facebook and online ads about community
presentations that are occurring can be posted to encourage
participation.
 Email communications to share information, updates, or alerts that
need to be quickly dispersed.
 Printing of direct mail, brochures, and fact sheets to provide
residents information about the project. This includes the
distribution of the fact sheet inserted into the Islander News.
 Neighborhood by neighborhood updates as the project progresses,
including progress reports, alerts, and completion of milestones
and goals.
 The implementation of live Tele-Town Hall meetings that allows
the residents to call in to listen to the meetings and ask questions
during the Q&A portion.
 Guest appearances on radio shows/podcasts including Rat Radio.
 Work with other news outlets with reach into the Village or national
or regional magazines and periodicals that have an interest in
undergrounding.
Media Relations
The media can provide opportunities to get information out and share
details. The outreach plan can include story opportunities and interviews
with stakeholders, surrogates and third-party groups. These opportunities
may include the following:
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 Provide the Islander News regular press releases on new
information, as well as present opportunities for stories or
interviews.
 Guest editorials into the Islander News from the Village Manager,
Public Safety officials, and experts.
 Keep an open dialogue with the Islander News to ensure factual
information is presented.
 “Letter to the Editor” program that focuses on our messages and
facts about undergrounding, by helping residents who want to
share their experiences.
Information brochure for community meeting with
construction team in Palm Beach