Key Biscayne Master Plan 043944000.18w_Key_Biscayne_MP(forJooMag) | Page 109

Chapter 10
P U BLIC OU TR E A C H P R O G RAM
The undergrounding project in the Village of Key Biscayne will incorporate
a Public Outreach Program to ensure the community is informed on the
process, the benefits, and costs. The Community Outreach Program is a
critical part of the public education and transparency efforts. It will create
a link between the engineering team, Village staff, elected leaders, the
Undergrounding Task Force (UUTF), utility owners, Village residents, and
the media. The program should include a “boots on the ground” approach
that will engage the community and communicate through presentations,
print and electronic media, public meetings, and a Speakers Bureau.
This bureau would include the UUTF and other community stakeholders
interested in receiving and disseminating information. The Community
Outreach Program will need to have separate communication plans to
ensure we are reaching both residents and businesses. These plans
may include:
 The development of a project brand logo and tag line so residents
can immediately identify communications related to this project.
 Community meetings with Village organizations and groups are
involved in Village issues, such as the Key Biscayne Chamber of
Commerce and Key Biscayne Historical and Heritage Society. We
will also meet with smaller, private groups who may express an
interest in the undergrounding project.


Village Hall-style meetings in coordination with the Key
Biscayne Chamber of Commerce, and other local community or
neighborhood groups, based on the project schedule and needs.
Establishment of a Speakers Bureau and Community Outreach
Program. Ensure surrogates who are interested in receiving
information or disseminating information are provided regular
briefings or talking points so they can share information to their
members or contacts.
 Develop a separate outreach program for the multifamily residences
east of Crandon Boulevard that focuses on meeting with condo
managers and residents to provide them with factual information,
leave behind materials in the condo office, and to connect with the
unit owners about the project.
 Separate meetings and presentations can be provided as
requested to address individual condominium, business, or
neighborhood needs, with access to planning and engineering
team members or Village staff.
 Setup and provide access to communication hotlines, emails and
online forms that residents can utilize to address questions or
concerns.
 During the construction phase of the project, specific
communications can be made with affected residents and
businesses to keep them informed of the progress and to
coordinate how they may be affected throughout the construction
phase.
 A public information team ready to respond to community
questions and concerns.
Village Communications
The Village and UUTF will require regular communications with residents
and businesses using various mediums to ensure regular updates
are being delivered. The Speakers Bureau would be provided with
talking points and messages they can use to share with their contacts.
This includes the utilization of direct mail, email services, and online
communications such as:
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