Ken Research - Germany Ice Cream Market Growth | Page 2

Analysis of consumer behaviour, economic conditions, and demography
reveals emerging opportunities in the Ice Cream sector.
Key growth categories are highlighted by analysing the market
dynamics of major Ice Cream categories.
Market shares are provided for the leading brands and private label
across Ice Cream categories.
An overview of packaging trends in the Ice Cream sector is provided,
including primary packaging material and type, packaging closures, and
outer packaging.
Reasons To Buy
Eating habits in Germany are impacted by an aging population and a
shift in consumer preferences towards nutritional and healthy eating.
Indulgence and Fun & Enjoyment are the important trends driving the
consumption of Ice Cream products in Germany. The majority of
Germans seeking additional fun and enjoyment choose premium
quality indulgent Ice Creams on special occasions.
The other two important consumer trends in the Ice Cream market
include Value for Money and Busy Lives. Rising disposable income and
growing work and social pressures are the primary reasons driving
these motivational factors, which will drive the growth of Ice Cream
consumption in Germany.
Busy lives, rising on-the-go consumption, and the demand for small
portion snacking has led to the growth of the Impulse Category, which
is taking share from Take-Home and Artisanal Ice Cream category.
Private label's Premium and variety flavors are increasingly seen in
Edeka and Rewe, indicating a shift from �me-too� products towards
premiumization and direct competition with branded products.
Key Highlights