LESS WASTE ON THE GO
Single serve is often considered as a contributor of waste and pollution , however it does not have to be . With consumers back to their hectic and on-the-go lifestyles , they turn to convenient , easy to use , on-the-go products , often in single serve packets .
This is particularly true for busy individuals who may not have the time or inclination to sit down and enjoy a full meal or drink . Instead , they want products that they can easily grab and consume while they are on the move . This trend is evident in the popularity of grab-and-go snacks , drinks in portable containers , and single-serving meals that can be easily transported and consumed without the need for utensils or preparation .
Acknowledging their impact , many brands are focusing on being better for the environment by either being upcycled , recycled , biodegradable , environmentally safe , or have giveback programs to help with preservation .
FAST FACTS :
47 % OF CONSUMERS ARE INTERESTED IN PACKAGING MADE FROM RECYCLED MATERIALS
For example , Caboo is a toilet paper , paper towel , baby wipe , and flushable wipe company that promises to save trees and replant them . By purchasing their products , they plant a tree for every pound of paper sold . This means more trees for better air , water , and habitat .
Another brand to watch this summer is Waterdrop , a hydration cube made from real fruit and plant extracts that is added to water . Since day one , the company has been committed to working towards a world without plastic bottles . Their packaging is not only plastic-free , but they also collect one plastic bottle from the environment with every package sold .
35 % INTERESTED IN PLASTIC FREE PACKAGING
A VAST MAJORITY ( 74 %) OF CONSUMERS AGREE THAT COMPANIES SHOULD LIMIT THEIR USE OF PLASTICS
67 % SAY THAT THEIR PACKAGING PURCHASE DECISIONS CAN HELP COMBAT CLIMATE CHANGE
SEE IT IN ACTION
Find turnkey merchandising solutions during the 2023 KeHE Summer show . Check out our Sizzling Sustainability & Less Waste On the Go planograms .