Sustainability
SIZZLING
Consumers are looking for products that are better for the planet and have a smaller environmental impact . This trend is driven by a growing awareness of the environmental impacts of consumer choices , as well as a desire to make more sustainable and responsible purchases . As a result , companies are starting to respond to this demand by offering more eco-friendly products and highlighting their environmental benefits in their marketing and branding efforts .
SIP SUSTAINABLY
MACRO TREND : LIVING A SUSTAINABLE LIFESTYLE
One of the biggest contributors to environmental pollution is the production and disposal of single-use plastic bottles .
To combat this problem , many beverage companies are now using sustainable packaging for their products . This means using materials that are easily recyclable , biodegradable , or compostable , and designing the packaging in a way that minimizes waste and maximizes the use of resources .
One popular example of eco-friendly packaging is the use of aluminum cans and bottles . Aluminum is highly recyclable and can be turned into new cans and bottles over and over again , reducing the need for mining and manufacturing of new materials . Additionally , aluminum bottles can be reused by the consumers for multiple use . Heart Water , for example , is taking it to the next level , not only using fully recyclable aluminum bottles but also using rainwater which is an infinitely renewable resource .
Many beverage companies are also using plant-based materials for their packaging . This includes things like biodegradable plastics made from cornstarch or sugarcane , as well as paper and cardboard containers that can be easily recycled or composted . Take Flow for example , the company uses plant-based materials for their packaging which is up to 75 % renewable and 100 % recyclable .
In addition to choosing sustainable packaging , eco-friendly beverages are also made using ingredients that are grown and produced in an environmentally responsible way . This looks like brands using organic and fair-trade ingredients , supporting local farmers and producers , and reducing the use of harmful pesticides and fertilizers .
80 KeHE Summer Show & Trends | May - July 2023