Keele University Prospectus Postgraduate | 2017 | Seite 84

Postgraduate Prospectus 2017

Marketing
Key Information
Overview

Our MA in Marketing will appeal to you if you are at an early
stage of your managerial or marketing career. You will find out
more about how contemporary marketing works in a range
of different organisations and improve your ability to understand
and interpret how marketing influences you as a consumer
in a fast moving society. You will also appreciate what it takes
to be a marketing manager in such a dynamic environment and
find out about the problems and challenges that need to be met.
The course will provide you with a rigorous understanding of
contemporary marketing practice, underpinned by theoretically
informed and critical approaches to the study of marketing
and management. As such, it combines conceptual, theoretical
and practical approaches to the study of marketing and equips
you to think deeply about contemporary marketing and culture
in the twenty first century.

Course type

MA, postgraduate diploma,
postgraduate certificate

Mode of study
Full-time

Indicative entry
requirements
2:2

For a list of full entry
requirements please visit
www.keele.ac.uk/pgtcourses

Contact email

[e-mail]

In creating a balance between theoretical knowledge and insights
into the practical world of marketing, we make sure that you engage
with all of the following:
• Current marketing theory, informed by leading edge research
in the academic field
• Marketing practice, as represented by marketing managers
with their experience of marketing decision making and down
to earth practicalities
• Topical and applied scenarios within marketing
Following success in the taught parts of the course, you will have the
opportunity for more independent study, by doing either an academic
dissertation or by applying for a student consultancy project.

Indicative modules

First semester core modules:
• Marketing Management
• Consuming Behaviours
• Marketing Research Theory and Practice
• Accounting for Decision Making
Second semester core modules:
• Contemporary Issues in Marketing
• Strategy and Information Management
Second semester indicative choice of elective modules:
• Branding
• Mark eting Communications Theory
• Entrepreneurship
• Alternative Forms of Organising
• Creativity and Personal Development
You will then complete either a Dissertation or a Student
Consultancy Project.

For more information please visit

keele.ac.uk/pg/marketing
84

Matthew Seabridge
Studying the MA Marketing at Keele
Management School has allowed me
to develop not only as a student but
as a person. It has forced me to develop
my personal skills such as teamwork
and communication skills. The fact
that I managed to secure a marketing
internship within weeks of completing
my degree, despite my limited working
experience, speaks volumes for
the benefits to be gained from
undertaking the MA Marketing
with Keele Management School.