MARKETING | 15
MA Marketing
First Semester
INDICATIVE MODULES( CORE)
• Marketing Management
• Marketing Analytics
• Accounting for Decision Making
• Consuming Behaviours
• Introduction to Research
Second Semester
INDICATIVE MODULES( CORE)
• Contemporary Issues in Marketing
• Strategy and Information Management
INDICATIVE MODULES( ELECTIVE)
• Marketing Communications Theory
• Branding
• Entrepreneurship
OPTIONAL CORE
• Research Methods( prior to Dissertation)
• Creativity and Personal Development( prior to Applied Company Research project)
Third Semester
• Dissertation – you will develop research design skills, an awareness of ethical conduct in research and evaluate research methodologies
• Applied Company Research Project – an opportunity to put the knowledge and skills learned on your course into practice.
Mairi Johnstone
Mairi Johnstone, MA Marketing 2016
“ I joined Keele University in 2015 to undertake my Master’ s Degree in Marketing after completing my Undergraduate Degree elsewhere. Although I was only at the University for one year, I felt a great sense of belonging that stemmed from the supportive network that the University provides for all of its students. During my studies, I found that my lecturers’ were always willing to offer additional help and guidance when asked which helped me, and many others, to flourish and achieve our academic potential.”
keele. ac. uk / pgtcourses / marketing