How To HUB
How To Propel Your MSP Partners ’ Success By Creating A High-Performing
By Tonya Gentry , GM / Chief Sales Officer – Big Red Media
MDF Program
As a vendor , empowering your managed service provider ( MSP ) partners to drive more sales of your products or offerings is paramount . A well-designed Marketing Development Funds ( MDF ) program can be a potent catalyst for igniting this growth . However , creating an MDF program that resonates with your partners and delivers maximum impact requires a strategic approach .
The key lies in developing a deep understanding of your MSP partners ’ unique needs and challenges . By aligning incentives with their business goals and providing tailored support , you can equip them with the resources and guidance they need to execute marketing activities that truly move the needle .
An effective MDF program goes beyond merely allocating funds . It ’ s about fostering a collaborative relationship with your partners , empowering them with the tools , training , and expertise to amplify their marketing efforts and drive tangible results . From co-branded campaigns to targeted demand generation initiatives , a wellorchestrated MDF strategy can propel your partners ’ success , ultimately translating into increased sales and accelerated revenue growth for your business .
Why You Should Offer MDF
• Market Growth : MDF programs enable you to drive market growth by empowering MSPs to invest in marketing activities that promote their solutions and services .
• Partner Engagement : Offering MDF demonstrates commitment to the success of MSP partners , fostering stronger relationships and deeper engagement .
• Competitive Advantage : Providing MDF sets you apart from competitors .
What Do Your MSPs Need From You To Use MDF Effectively ?
• Clear Guidelines : Provide transparent and easy-tounderstand guidelines outlining how MDF can be accessed and utilized .
• Flexibility : Offer flexibility in fund allocation to accommodate various marketing initiatives based on the individual MSP ’ s goals and target markets .
• Support and Guidance : Provide access to marketing resources , training , and guidance to help MSPs develop and execute effective marketing campaigns .
• Accountability : Establish mechanisms for tracking and measuring the effectiveness of MDF investments to ensure accountability and demonstrate ROI .
What Are The Most Common Ideas To Include In Your Program ?
• Lead Generation Support : Provide support for lead generation activities such as targeted advertising , content marketing , and lead nurturing campaigns .
• Event ( in-person and virtual ) Sponsorship : Allocate funds for MSPs to sponsor industry events , conferences , local seminars , and webinars to increase brand awareness and generate leads .
• Marketing Collateral Development : Assist MSPs in developing high-quality marketing collateral such as brochures , case studies , and presentations to showcase their solutions .
• Digital Marketing Support : Offer funds for digital marketing initiatives including website optimization , social media advertising , and email marketing campaigns .
Remember , an effective MDF program is more than just a financial investment — it ’ s a strategic partnership that empowers your channel ecosystem , cultivates loyalty , and paves the way for sustained , longterm success in an increasingly competitive landscape .
To Check Out Examples From Our Ultimate MDF Guide , Go To live . MSPSuccess . com / mdf-guide-city1
Or Scan The QR Code
12 • BIG RED MEDIA | A TMT COMPANY