Traditionally play was never confined to children . It was for all ages and that is Kreeda ’ s belief - that these games are not just for children , but for everyone to play . Most Kreeda events are multi-generational to capitalise on this belief . As Kreeda looks to the future , the focus is increasingly on the relevance of these games today . While they are interesting and traditional , it is important to understand what place they have in the busy world of the 21st century . Kreeda ’ s focus has been on using these games in education , building life skills , motor skills , sensory skills , strategic thinking and much much more .
Kreeda ’ s focus is on research , revival , and retail . The games that are brought out by Kreeda are the result of a long and arduous research and testing process . Numerous people contribute to every game that goes into production . Games are tested again and again , getting the rules right , so that players can thoroughly enjoy the games when they buy them .
Research takes Kreeda to the homes of the elderly whose minds are store houses of our nations culture , to temples and monuments which bear traces of traditional games on their floors , to books and manuscripts that hint at games that have been played over the years . Once the games have been put together , they are packed in cartons carefully designed to maintain Kreeda ’ s brand identity and belief that games should be sustainable and not merely revive play but the very spirit of Indian culture and tradition . Once this is done , Kreeda focuses on revival . Through numerous awareness programs , workshops , competitions , talk shows , lecture demonstrations and exhibitions , Kreeda has sought to build awareness about our rich culture of traditional games . The response to these has been incredible . People of all ages have come for Kreeda ’ s events and enjoyed playing these games . In a recent public-private partnership Kreeda took these games to all the metro stations around the city of Chennai , and commuters of all ages , including children coming home from school , were thrilled to play these games as a short interlude to their day .
Today thousands of people across the world have experienced the joy of Indian traditional games , thanks to Kreeda . And Kreeda continues to echo its motto to everyone who is yet to try it - Did you Kreeda today ??
Vinita Sidhartha Founder Kreeda
Page 14 | Kids India E-Magazine - June 2022