MARKETING
4 Critical Steps to Create Lead-Generating Content for Your Property
By Ashley Tyndall
The era of print ads , flyers , and " Leasing Now " banners is drawing to a close . To engage with your target residents effectively , it ' s crucial to begin transitioning to digital marketing methods . Digital content that is well-crafted can lead your target resident from being just a lead to becoming a customer , and it ' s through this marketing funnel that this conversion takes place .
Creating exceptional content for digital marketing requires detailed personas and an understanding of your buyer ' s journey . Personas are fictional , specific characters that represent a significant portion of your target market . The buyer ' s journey is the process through which a buyer becomes aware of , evaluates , and purchases a product or service . The insights you derive from these two components are then used to personalize website copy and blogs to ultimately connect with your target audience .
1
DEFINE YOUR TARGET AUDIENCE .
Identifying your ideal renters , their needs , and pain points is a crucial step in creating leadgenerating content for your multifamily property . This information allows you to tailor your content to your target audience and speak directly to their specific concerns and desires . By understanding your renters ' needs and pain points , you can create content that addresses their challenges and offers solutions , positioning your multifamily property as the best choice for their housing needs . Ultimately , this approach will help you connect with your ideal renters and drive more leads and leases for your property .
22 | TRENDS JULY 2023 www . aamdhq . org